The Untold Adidas Legacy: Family, Giving, and What Comes after Success

Horst Bente, Founder of ADLEGACY, Grandson of Adidas Founder, Adi Dassler, sits down with Jason Fong, Global Head of Family Office at Invest Hong Kong to uncover the powerful story of transforming a global sports brand into a purposeful legacy of innovation and social impact. Explore how they are creating an innovative platform that supports entrepreneurs, nurtures the next generation of founders in sports and sports tech, gives back to athletes, and keeps the founder's vision alive, while writing the next chapter in their family’s legacy.